Health lies

Hey, 

Hope you are having a great day. 

If I told you the latest health company "A" just improved their product 100% you might be impressed. 

They would tell you that after testing they found that twice as many people improved over the original product.

That would indicate a significant improvement.  And along with their hyped up marketing you might rush right out and buy their product. 

But, what if you had access to the full research?

You might find out that the 100% improvement might not tell the whole story. 

Let's use an example to illustrate.   Let's say this study had 1000 people involved.  The original product showed that 20 people improved. 

That is an overall improvement rate of .02 or 2%.

Now comes along the new product.  This time out of 1000 people 40 people improved.  This is an overall improvement rate of .04 or 4%.

The improvement rate from 20 to 40 people improving is a doubling of the improvement rate.  So is the % of increase. 

And this all sounds so impressive if you don't look at the overall numbers. 

Would you be so likely to go run out to try this new improved product if you knew that only 4% of the people trying in actually improved?  That only 40 out of 1000 people actually showed any improvements at all.

Of course company "A's" marketing isn't going to tell you the whole story.  And more than likely you don't have the time to do the research on all this information. 

So what can you do.  You can continue to read my blog and others that do have the time and want to do this kind of research for you.

And you can stop believing all the marketing hype you see for all the weight loss, health supplements and fitness equipment you do see every day of the year. 

You can also check out an article I wrote on this on my website:  Lies, Damn Lies and Health Statistics

Thanks,

Mike Val